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5 Keys to Crafting a Dynamic Sales Appeal

Slack, one of the most popular business communication platforms, was originally born out of a web-based game called Glitch. As Glitch developed, t...

Tell a Beautiful Story with Five Design Principles

Did you know that 90% of the information processed by your brain is visual? Design is powerful. It takes only 13 milliseconds for the human brain ...

4 Ways to Lead a Team that Goes the Distance

A marathon isn't enough anymore. Around one million people took part in marathon races in 2018, but ultramarathons (ranging from 50 km to multi-da...

Magnetic Marketing: Using Faces to Command Attention

Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others. Lying right under your nose is an awesome la...

Use Themed Booklets as a Strategic Marketing Asset

When is the last time you enjoyed a good book? What about a good booklet? Booklets are everywhere – from the magazine rack at the grocery store to...

4 Must-Know Strategies for Hosting Virtual Events

How you choose to promote an event can have a direct impact on how successful that event is. For brands that have established a rhythm for online ...

How Fantastic Managers Bring Out the Best in Each Person

Have you ever had a “bad” boss? If you’ve ever led a team, you’ve probably encountered a life-sucking person, problem, or habit that’s restricting...

Helpful Phrases for Starting and Developing a Professional Letter

Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. I...

5 Simple Marketing Strategies for the 2020 Holiday Season

If you are like many people, you may be wondering about the best way to celebrate the holidays this season. As the world grapples with COVID-19, e...

Color Outside the Margins with Gorgeous Full Bleed Printing

When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing. Sound strange? Well, the res...

How to Kickstart Your Noodle During a Creative Block

"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." (Paul Rand, graphic designer) Never does a pa...

The Flexibility and Significance of Today's Small Businesses

Greg Goetzman, 58, isn’t much of a gambler, but when COVID-19 sent people home in March, he placed his odds on a new small business model: assigni...