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Are you looking to entice a new lead or persuade a big client?
Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget the power of a traditional letter. When you want to pitch a sale, resolve a dispute, or propose a new partnership, a letter shows you are serious and sincere.
In many transactions, a letter is an official record, but it can be challenging to strike the right tone in your correspondence. The way you start or end a letter can make all the difference in how you come across.
Need some ideas to get you started? Here are a few helpful phrases:
Pro Tip: Whether your letter is casual or formal, all introductory or sales letters should follow the AIDA principle (Attention, Interest, Desire, Action). When you write a professional letter, your aim is to grab attention, compel people to keep reading, increase their desire to respond, and prompt them to action.
If you want to grab attention with a powerful, relevant, engaging mailing, professionally printed enclosures can seal the deal.
There is an old saying in direct mail: the letter sells, but the brochure tells. In any direct mailing, combining a letter and brochure (or catalog) can be an especially potent combination.
Ready to get started? Save time and trouble by partnering with our experienced team! When it’s time to move forward, we’ll help you create stunning pieces that make your message shine. We’ll lighten your load by streamlining the entire process from initial formatting to direct mail packaging and delivery.
Contact us today for details!